Sunday, 13 June 2010

One women's hands, one man's words, a couple's quest to modernize a classic

Betty Crocker, although not a "real" woman has been a "real" staple in American households. While she was created in 1921 as an icon to sell more General Mills products, she became an ideal for the All-American stay-at home mom. Just as much as the ideal of the All-American woman has changed starting with Rosie the Riveter flexing her capable muscles during WWII, American's hunger for a cleaner bill of health and food has evolved almost as much. And just as fast as the Industrial Revolution spawned a new superpower with an economy built on efficiency and mass production, we are slowly going forward with a look back at how food used to be produced without a second thought: local and organic.
I guess you could say some of the idea of this blog was generated in a late night, wine induced viewing of "Julia and Julia," but the mission is a little different. Two people; one couple; a woman with a lust for cooking clean food, and a man with a lust for his woman and a couple of words about it, and an intent to modernize a classic with our view of the "New All-American."
Please know, most of these recipes will be vegetarian, and most meat will be replaced with tofu variations, but fish will remain intact.

1 comment:

  1. Ok guys,

    I'm going to try and follow as often as i can!! I love it already!!! I want to try the Ahi Tuna, mmmmm :) Good luck and keep cookin' xoxoxox
    Love,
    pods :p

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